Ecommerce SEO platform
Group your keywords into clusters and silos that match your store. Every metric follows.
Volume, seasonality, rankings, competitors and AI Overviews, at every level of the structure.
Built on your own Search Console and GA4 data.
The structure
Add levels where your catalogue needs them.
Pick a level
As an ecommerce manager, what you need isn't how waterproof trail running shoes did this month. It's how Running did. Select any level below and every figure recalculates from the keywords underneath it.
Structure
Keywords go into clusters, clusters into child silos, child silos into parent silos, and you decide how many levels that takes. A shop with three categories and a shop with nine hundred both get a structure that fits.
Volume, position, SERP features and AI Overview presence, pulled per term.
A group of keywords that belong to one page or one intent.
Clusters grouped the way a subcategory is grouped in your shop.
The category your management, or your client, actually asks about.
Keyword research
Find your keywords, group them as you go, and the rest fills itself in: search volume, your position, the URL you actually rank with, how crowded the SERP is and whether an AI Overview sits above it. One button turns the whole structure into an export.
| Silo path | Cluster | Keyword | Volume | Position | Ranking URL | SERP competition | AI Overview |
|---|---|---|---|---|---|---|---|
| Running › Running shoes | Trail running shoes | trail running shoes | 18,100 | 7 | /c/trail-running-shoes | High | Yes |
| Running › Running shoes | Trail running shoes | waterproof trail running shoes | 3,600 | 4 | /c/trail-running-shoes | Medium | No |
| Running › Running shoes | Carbon plate racing shoes | carbon plate running shoes | 6,600 | 5 | /c/carbon-plate-shoes | High | Yes |
| Running › Running apparel | Running jackets | waterproof running jacket | 5,400 | 16 | /c/running-jackets | Medium | Yes |
| Running › Running apparel | Running jackets | winter running jacket | 4,400 | not ranking | no URL | Medium | No |
| Running › Running tech | GPS running watches | garmin running watch | 14,800 | 41 | /b/garmin | High | No |
+ 4,176 more rows. Every row carries the silo and cluster it belongs to.
Because the structure travels with every row, the export groups by category the moment it lands in a sheet. No lookup table, no manual tagging.
What follows the structure
Grouping keywords means grouping everything attached to them. Nothing here is a separate export you stitch together afterwards.
Total demand per cluster, per silo, per category, with duplicates across clusters resolved rather than double-counted.
The twelve-month curve of an entire category, not one keyword. Plan intake and campaigns against the peak that actually applies.
Positions per keyword, and per cluster the average plus coverage: how many keywords are in it, and on how many you rank at all.
Impressions, clicks and CTR pulled straight from the GSC API and reported against the same structure.
Where you stand against named competitors per cluster and per silo, as a chart or as the underlying table.
Top 10 results, People Also Ask questions and features such as organic product grids, captured per keyword as positions are fetched.
Presence per keyword, aggregated so you can see which categories are already being answered above the results.
Export at any level of the structure: one cluster for a specialist, one category for the board or the client.
Reporting
Category-level reporting is the part that usually costs an afternoon of pivot tables. Here the structure already exists, so a report is a selection rather than a rebuild: pick a silo, pick a period, export the PDF for your management, or for a client.
A real screenshot of a cluster or silo report from the tool. Prospects buy a data product on what the interface looks like; this is the single highest-value thing still missing from this page.
Proof
Three slots. Each one turns a claim on this page into something a stranger will believe.
Keywords tracked, silos built, shops using it, hours saved per report. One concrete figure.
A logo, a name, or a single quote from someone who runs ecommerce SEO on it.
One sentence on what this replaces: which subscriptions, which spreadsheet, which afternoon.
Get started
A demo runs on your Search Console data, so you're looking at your own structure within the call rather than a sample account.